Project:

Ollie All-Terrain

Background:

The question isn’t “what is Ollie All-Terrain?”, but rather, “who is Ollie All-Terrain?”. The answer? A 40 lb Labrador-Chihuahua mix with a great nickname and a lust for adventure. The owners, who spend their weekends exploring the Northeast in their SUV, wanted a logo they could put on stickers, which already adorn the majority of their camping gear.


Creative Services:

Logo Design, Illustration

Objectives:

– Create a standalone logo that feels like a “brand” that would fit into the outdoor / adventure niche.

– Illustrate a photo of the dog and present a second design that includes the logo and illustration together.

– Draw inspiration from vintage 4×4 / off-road design aesthetic.

– Prepare files for their final destination as vinyl stickers in a variety of sizes.