method: There’s Good Inside
During the early days of COVID, method ran a campaign highlighting their motto: “there’s good inside”. The brief read: “We may be stuck at home but we can all still find and share creativity, optimism, joy, and beauty. What is your “good inside?” Your mission is to create a unique and optimistic video that shows what’s keeping YOU inspired even as we do our part by staying home.”
Videography, Video Editing
– Create a video that is 15 seconds or less in horizontal 16:9 format.
– Incorporate a method product into at least one of the videos.
– Select music from a licensing partner for the final edits.
– Adhere to the brand’s style guide and color palette.